Manjaras

Manjaras is a small startup from Dubai that contacted me to design their first product. They had the ambitious goal to have two separate apps that would let people have a personal trainer right in their finger tips.

Because there was no product before, we weren’t able to perform heuristic evaluations, but we were able to get some benchmarking and user research done to design the best initial product at launch.

Planning

App for chefs and costumers

Designs delivered in a month

Illustration and branding work

Benchmarked experience

Results

Positive user feedback at launch

Successful hand-off developer document

Chef and consumer apps talk seamlessly

Region specific features delivered

Overview

There were two separate apps that needed to be built and needed to share a cohesive system that would interconnect them with each other. Because of that, to get started, I gathered all the user insight and started drawing the key screens that needed to be designed.

Those were the discover screen, which would allow users to get an overview of what the product offers, a recipes screen, to get inspired and be able to do the meals yourself, and the order summaries.

The app would have a tab bar as the main navigational element with the key screens in each app.

The Chefs

Chefs needed an app too, and instead of favoring discoverability, in this case the app needed to feature clarity and information. They needed to edit recipes, edit their menu, see their orders and open and close the kitchen.

We condensed all those features into three tabs that would include all those key screens. The app would still share some of the design traits of the consumer app, but would also allow chefs to edit and retouch as much as they wanted.

In order to minimize waiting time, the orders screen was set as the initial screen.

Solution

The onboarding needed to show the full breath of the app and its personality in just three screens—we followed the rule of three that Steve Jobs liked to mention to allow users to quickly scan the key selling points of the app, and get them directly into content without having to log in.

User authentication would be required once users wanted to proceed with their cart. We saw a very good reception of this feature and a great amount of conversion.